Public Information Program - Procedures - 4120-P

Mukilteo School District
Community Relations - Series 4000
Public Information Program - Procedures - 4120-P

Principals are encouraged to initiate media coverage of their school programs and activities. The Superintendent will authorize the release of information when the topic being covered involves more than one building. The following guidelines relate to the public information program:

  1. Media representatives will be supplied factual information with the request that they not publish or broadcast any facts which are injurious to staff or students or which would serve no constructive purpose.

  2. Media representatives should be kept fully informed on all aspects of the program so that any reporting will be done on the basis of a complete and accurate overview.

  3. A student should be informed that they have the right to deny an interview or photograph from the media. A Family Privacy Rights form will be sent home with all students at the beginning of each school year and will be given to each student who registers throughout the year. A student's photograph and directory information may not be used by the media or the district if parents have signed the form indicating to withhold student directory information.

  4. During regular school hours, all media representatives must report to the building office for identification and authorization before going to any part of the building or contacting any individual.

  5. A staff member should secure authorization from the principal before contacting the media on behalf of the school. This will not preclude a staff member from contacting the media as a private individual.

November 10, 1997